Posted on May 4, 2011 by Bill Skrapits Building the Foundation for Your Winery I have found that one of the biggest stumbling blocks for people in starting a business is not asking enough questions. And if they’re asking questions, often they aren’t
Posted on May 6, 2011 by Bill Skrapits Typically in the wine industry, you have one or two out of every seven years where you lose over half your crop. Three to four years out of those seven, you have an average crop
Posted on May 12, 2011 by Bill Skrapits What is Colorado wine? On my Southwest Winery Tour, I was really interested in seeing what Colorado wine was all about. What I found is that the state has not defined what Colorado wine is actually
Posted on May 20, 2011 by Bill Skrapits First, branding is not advertising. It’s not just the company name, logo or label being recognized. It’s not facts about your winery. Real branding evokes an emotional response when the consumer sees your label or